Does your promotional piece engage your target audience?

Do you even know your target audience?  Have you used the Three Chair Trick to determine audience and demographics?

Do you know the Five Ways to Sell a Glass of Water?

In your printed pieces, are you simply talking to yourself or are you turning features into benefits your clients can relate to?

With more than thirty years in the marketing communications field, I know how to reach your audience and write collateral pieces that support your goals and help achieve your intended outcome.

Contact Patricia to discuss your project.

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Range of Projects

• Serving as Communications Director, in both staff and consulting positions, meeting local and national needs.
• Developing and facilitating brainstorming and communications workshops.
• Writing identity and promotional pieces, including newsletters, annual reports, brochures, advertisements, and speeches.
• Creating/writing web and blog content.
• Supporting major ad campaigns and special events projects.
• Developing and executing Communications Goals and Objectives.
• Serving on boards and committees.
• Writing articles for publication.
  

Sample Client List

• The Hartford (Insurance Group)
• Aetna Insurance
• United Technologies
• Sisters of Mercy of the Americas
• American Heart Association
• Health Champion
• New England Nightingales
• State of Connecticut: Commission on Aging
• Pite Plus Marketing
• Connecticut Association of Land Surveyors
• FIP Corporation
• Advanced Computing Techniques
• New England Technical Institute
  
• Medicine Talk